LEGO LEGO Brand Retail Store (40305)

About This Set

A LEGO store, shrunk. The Microscale LEGO Brand Store (40305) recreates the experience of walking into a LEGO shop as a two-level model of 362 pieces: a bright facade with a transparent opening door, three windows, three flags and the LEGO store sign, and an interior fitted out with the fixtures every fan recognises — a Pick & Build wall, a Build a Mini stand, shelves stocked with LEGO boxes and a counter with a cash register.

The build is modular in the literal sense: the sections can be swapped around to change the store layout, and a sheet of LEGO-themed stickers supplies the tiny set-box artwork and signage that sell the illusion at this scale. Two minifigures are included — both of them customers, one wearing a Hawaiian shirt — and they provide the human element in a model that is otherwise all architecture. The finished store measures over 15 cm high, 13 cm wide and 7 cm deep, a desk-friendly footprint for a display piece.

Released in June 2018 at $24.99 as a LEGO exclusive in the Iconic range, the set was designed by Nina Koopmann and belongs to LEGO's long tradition of self-referential models — sets depicting the company's own shops, products and history. For collectors of LEGO-themed memorabilia it fills a specific gap: there are many LEGO models of famous buildings, but very few of a LEGO store itself.

Key Features

• Two-level microscale LEGO store with a bright facade
• Detailed frontage — transparent opening door, 3 windows, 3 flags and a LEGO store sign
• Pick & Build wall and a Build a Mini stand inside
• Shelves filled with LEGO boxes and a counter with a cash register
• Modular building sections can be swapped around to create a different store design
• LEGO-themed sticker sheet for signage and set-box details
• 2 minifigures — LEGO store customers, both unique to this set
• Dimensions — measures over 15 cm (5 in.) high, 13 cm (5 in.) wide and 7 cm (2 in.) deep

Theme Background

LEGO has a long line of sets that celebrate the company itself — brand stores, flagship shops, the LEGO House and other pieces of LEGO history rendered in bricks. The Microscale LEGO Brand Store (40305) is the most accessible of them: a promotional Iconic set sold through LEGO's own channels that compresses the standard brand-store layout, from the Pick & Build wall to the Build a Mini stand, into a model small enough for a desk. Sets in this self-referential family are usually bought by adult fans and store staff as souvenirs, and they sit apart from the play themes because the subject is the hobby itself.

Frequently Asked Questions

How many pieces and minifigures are in LEGO 40305?

The set contains 362 pieces and 2 minifigures, both of them LEGO store customers. The two figures are unique to this set.

How big is the finished store?

The model measures over 15 cm (5 in.) high, 13 cm (5 in.) wide and 7 cm (2 in.) deep.

What is inside the store model?

The interior has a Pick & Build wall, a Build a Mini stand, shelves filled with LEGO boxes and a counter with a cash register. The facade has a transparent opening door, 3 windows, 3 flags and a LEGO store sign.

Can the store be rearranged?

Yes. The model is built from modular sections that can be swapped around to create a different store layout.

When was LEGO 40305 released, and has it retired?

The set was released in June 2018 as a LEGO exclusive, priced at $24.99. It was designed by Nina Koopmann and reached the end of its run at the end of 2021.