LEGO Geoffrey & Friends (40228)

About This Set

Most LEGO sets are based on films, comics or the company's own themes. This one is based on a shop. Geoffrey and Friends, released in 2016 and sold only at Toys R Us, turns the retailer's giraffe mascot into a buildable figure, and it has become a small piece of toy-retail history.

Geoffrey is built smooth using SNOT techniques — studs not on top — and decorated with his characteristic stars, applied from a sticker sheet. He stands over 14 cm (5 in.) tall and is built for posing: his arms, legs and tail are fully articulated, his mouth opens, and his ears adjust, so he can wave, walk or sit. The two “friends” of the title are a pair of child minifigures, a boy and a girl, scaled to stand alongside him. Both figures wear bright, cheerful printed outfits that match the playful tone of the set.

The set surfaced first at Toys R Us in Germany in mid-2016, priced at $9.99, before reaching other markets, and as a retailer exclusive it was never part of a general LEGO theme — it sits in the Promotional range. Geoffrey had fronted Toys R Us stores for decades, which gives this modest 133-piece set a nostalgic weight well beyond its size, especially since the chain's US stores closed in 2018, two years after the set appeared.

Key Features

• Buildable Geoffrey the Giraffe, the Toys R Us mascot, with his characteristic star decoration
• Star spots applied from a sticker sheet
• Fully articulated arms, legs and tail for a wide range of poses
• Opening mouth and adjustable ears
• Smooth SNOT construction for a rounded, character-like finish
• Geoffrey stands over 14 cm tall
• Two child minifigures included — a boy and a girl
• Toys R Us exclusive, never sold through general LEGO retail channels
• 133 pieces, released in 2016 for ages 7 and up

Theme Background

LEGO's Promotional range covers sets made for partners, events and giveaways rather than shop shelves, and Geoffrey and Friends is one of its most recognisable entries: a set produced for a single retailer and built around that retailer's own mascot. Toys R Us exclusives were a long-running feature of the LEGO calendar, but few leaned so fully into the partnership as a brick-built Geoffrey. The closure of the chain's US stores in 2018 has since turned the set into a keepsake of a lost piece of toy-shopping culture.

Frequently Asked Questions

How many pieces are in LEGO 40228 Geoffrey and Friends?

The set contains 133 pieces, including the buildable Geoffrey figure and two minifigures.

Where was LEGO 40228 sold?

Geoffrey and Friends was a Toys R Us exclusive. It was sold only through Toys R Us, first appearing in Germany in 2016 before reaching other markets.

How tall is the Geoffrey model?

The buildable Geoffrey the Giraffe stands over 14 cm (5 in.) tall.

Which minifigures come with LEGO 40228?

The set includes two child minifigures, a boy and a girl, to pose alongside Geoffrey.

Are Geoffrey's stars printed or stickers?

The stars are stickers. A sticker sheet is included in the box, and the stars are applied to the giraffe's body during the build.

Can Geoffrey be posed?

Yes. Geoffrey has fully articulated arms, legs and tail, an opening mouth and adjustable ears, so he can be posed in many positions.