LEGO Bricktober Pizza Place (40181)

About This Set

Most LEGO buildings take up a whole shelf; this pizzeria fits in a palm. Bricktober Pizza Place (40181) is a 139-piece micro-scale restaurant produced for the Toys R Us Bricktober promotion in October 2014, when the retailer gave away one exclusive mini modular building each week. The Pizza Place was the second week's set, free with a qualifying LEGO purchase and later sold individually at $19.99, and it remains the only one of the four buildings never matched by a full-size LEGO modular.

The model is built on a 6x8-stud plate and captures the frontage of a city pizzeria in miniature: a compact two-tone facade, roof detailing and pizza signage, all rendered at a scale far smaller than the Creator Expert Modular Buildings line. No minifigures are included — the building is a display piece, designed to be lined up with its companions. Technic pin connections on the sides let the Pizza Place click directly against the other Bricktober buildings to form a tiny street.

The full 2014 series comprised the Theater (40180), this Pizza Place (40181), the Fire Station (40182) and the Town Hall (40183), and a second series of four followed for Bricktober 2015, built to connect with the first. For modular collectors, the set is a small-scale companion piece to the big buildings; for everyone else it is a neat record of a retailer promotion that produced genuinely collectible LEGO.

Key Features

• Micro-scale pizzeria — a complete city restaurant frontage in 139 pieces, built on a 6x8-stud plate
• Technic pin connections on the sides join the building to the other Bricktober mini modulars to form a street
• One of 4 Bricktober 2014 buildings — alongside the Theater (40180), Fire Station (40182) and Town Hall (40183)
• Toys R Us exclusive — released in the second week of the October 2014 Bricktober promotion
• Gift with purchase — free with a qualifying LEGO purchase during the promotion, and also sold individually at $19.99
• A building type with no full-size equivalent — LEGO never released a pizzeria in the Modular Buildings line
• Display scale, no minifigures — the micro-scale format is smaller than the 10230 Mini Modulars and does not connect with that set
• Connects with the Bricktober 2015 series — Hotel, Train Station, Bakery and Toys R Us Store extend the street

Theme Background

Bricktober was Toys R Us's annual October LEGO promotion in the United States, and the 2014 edition replaced the customary minifigure packs with something more ambitious: four miniature modular buildings, one released each week. The idea borrowed the appeal of the Creator Expert Modular Buildings and the 10230 Mini Modulars set, then shrank it further onto 6x8 plates. The concept proved popular enough to return in 2015 with a Hotel, Train Station, Bakery and a miniature Toys R Us Store. Because distribution ran through a single retailer for a few weeks, the Bricktober buildings became collectibles in their own right, and the Pizza Place is often singled out as the favourite of the 2014 four.

Frequently Asked Questions

How was LEGO 40181 originally sold?

LEGO 40181 Bricktober Pizza Place was a Toys R Us exclusive from the Bricktober promotion in October 2014. It was the second week's set, given free with a qualifying LEGO purchase, and remaining stock was also sold individually at $19.99.

How many pieces are in LEGO 40181?

The set contains 139 pieces and builds a micro-scale pizzeria on a 6x8-stud plate.

Does LEGO 40181 include minifigures?

No. The Bricktober buildings are micro-scale display models and include no minifigures.

Does LEGO 40181 connect to other sets?

Yes. Technic pins on the sides connect it to the other Bricktober 2014 buildings — the Theater (40180), Fire Station (40182) and Town Hall (40183) — and to the four Bricktober 2015 buildings. Its scale is smaller than the 10230 Mini Modulars set, so it does not connect with that model.