LEGO The Brick Apple (3300000)

About This Set

Most LEGO sets are sold in shops all over the world; The Brick Apple was made for exactly one address. This 133-piece promotional model was created for the grand opening of the LEGO Store at Rockefeller Center in New York City in June 2010, when LEGO opened its Manhattan flagship. During the opening celebrations the set was handed out free with purchases of $35 or more, and it was afterwards sold exclusively at that same store, so it never went on general retail release anywhere else.

The build itself is a brick-built red apple, a play on New York's nickname, the Big Apple. Red slopes and curved pieces form the round fruit, topped with a stem and a green leaf. There are no minifigures, no moving parts and no play features: this is a small souvenir sculpture, designed to sit on a desk or a shelf as a memento of a visit to the store. Its unusual seven-digit set number, 3300000, also marks it out as one of LEGO's special promotional numbers rather than a standard retail product.

The Brick Apple belongs to the small family of LEGO Brand Store opening sets, produced to mark individual store launches and tied closely to their city. Because distribution was limited to a single shop, it appeals both to collectors of LEGO memorabilia and to anyone after an unusually specific New York souvenir.

Key Features

• 133-piece brick-built red apple, topped with a stem and green leaf
• Made for one store — created for the grand opening of the LEGO Store at Rockefeller Center, New York City, in June 2010
• Opening giveaway — handed out free with purchases of $35 or more during the grand opening celebrations
• Single-store exclusive — afterwards sold only at the Rockefeller Center store, with no general retail release
• A play on the Big Apple — the design riffs on New York City's famous nickname
• Polybag packaging, in keeping with its promotional role
• No minifigures — a pure souvenir display model
• Special set number — 3300000, from LEGO's promotional numbering range

Theme Background

LEGO's Promotional theme covers sets made for events, partnerships and the company's own stores rather than for shop shelves. Within it, the LEGO brand store opening sets form a small, distinctive group: when a flagship store opens, LEGO has often marked the occasion with a small exclusive model linked to the city, given away during the opening celebrations and sold only at that store afterwards. The Brick Apple is the New York entry in that tradition, its subject taken straight from the city's Big Apple nickname. Sets of this kind were never distributed nationally, which is why they tend to be known mainly to collectors of LEGO retail history.

Frequently Asked Questions

How many pieces are in LEGO 3300000 The Brick Apple?

LEGO 3300000 contains 133 pieces. It is a small brick-built apple model with no minifigures.

Where could you get The Brick Apple?

It was made for the LEGO Store at Rockefeller Center in New York City. During the store's grand opening celebrations in June 2010 it was given free with purchases of $35 or more, and it was later sold exclusively at that store.

Why is the set an apple?

The apple is a play on the Big Apple, the famous nickname for New York City, where the Rockefeller Center store is located.

Does LEGO 3300000 include any minifigures?

No. The set is a single brick-built apple model and includes no minifigures or accessories.

When was The Brick Apple released?

It was released in June 2010 for the grand opening of the Rockefeller Center LEGO Store.