With 40 pieces, the LEGO Emma's Play Cube (41404) is a neat little set. It launched in 2020 under the Friends banner at $9.99. The set includes 1 minifigure, adding play and display value.
Price-per-piece sits at $0.250. Not the cheapest, but you're paying for the design and theme licensing.
For the price point, the Emma's Play Cube delivers a clean Friends build that's easy to recommend.
Key Features
40 pieces — Compact and purpose-built — great for a quick session
1 minifigure — Adds play value and aftermarket appeal
$0.250 per piece — Standard value for the Friends range
Play Cube Series 1 collection — Sought-after corner of the Friends lineup
From 2020 — Modern LEGO design and packaging quality
Theme Background
As a 2020 addition to Friends, part of the Play Cube Series 1 subcollection, the Emma's Play Cube slots into the more affordable side of Friends. Friends is consistently one of the top-performing LEGO themes, and at $9.99 this set is priced accordingly. At $0.250 per piece, you're paying a premium — though that's typical for Friends sets in this range.
Collectors following Friends specifically should note the Play Cube Series 1 subtheme — it's a category that tends to draw attention and hold value, especially as sets in this tier age out of production.
Why This Set Is Special
Part-out value 2.2x retail. The individual parts are worth $22.05 on BrickLink — 2.2x the $9.99 retail price. Exceptional part-out value.
Frequently Asked Questions
[{"q": "How many pieces are in the LEGO Emma's Play Cube (41404)?", "a": "The LEGO Emma's Play Cube (41404) contains 40 pieces, making it a smaller set."}, {"q": "What minifigures come with the LEGO Emma's Play Cube (41404)?", "a": "The LEGO Emma's Play Cube (41404) includes 1 minifigure. Minifigures are a key value driver for LEGO sets \u2014 exclusive or rare minifigures can appreciate significantly in value on their own, sometimes commanding high prices on the secondary market."}, {"q": "How much does the LEGO Emma's Play Cube (41404) cost?", "a": "The retail price (MSRP) for the LEGO Emma's Play Cube (41404) is $9.99 in the United States. Regional pricing is \u00a37.99 in the UK, CA$13.99 in Canada, \u20ac9.99 in Europe. This works out to $0.25 per piece. The higher price-per-piece reflects the use of specialized or larger elements, licensed branding, or premium packaging."}, {"q": "Is the LEGO Emma's Play Cube (41404) a good investment?", "a": "The LEGO Emma's Play Cube (41404) shows moderate investment potential based on several factors. Friends sets have historically been among the best-performing themes for post-retirement appreciation. As with any LEGO investment, buying at or below retail price maximizes potential returns. Use the BrickBucks price tracker to find the best entry point."}, {"q": "How big is the LEGO Emma's Play Cube (41404)?", "a": "The LEGO Emma's Play Cube (41404) measures approximately 15.3cm \u00d7 20.5cm \u00d7 5.2cm (W\u00d7H\u00d7D) and weighs 0.1kg. It makes for a great display piece that won't take up too much shelf space."}, {"q": "Is the LEGO Emma's Play Cube (41404) still available?", "a": "The LEGO Emma's Play Cube (41404) retired on March 31, 2020 and is no longer available at retail. You can find this set on secondary markets including Amazon, eBay, and BrickLink. Retired Friends sets often trade at a premium above their original retail price, with demand typically increasing over time as sealed inventory decreases."}, {"q": "Where can I buy the LEGO Emma's Play Cube (41404)?", "a": "The LEGO Emma's Play Cube (41404) is retired and only available on secondary markets. Check Amazon, eBay, and BrickLink for current listings. Use the BrickBucks price tracker to compare prices across retailers and find the best deal."}]
