LEGO dropped the Beijing Postcard (40654) in 2022 as part of the Creator Postcard collection — a bite-sized build at 274 pieces with a retail price of $14.99.
The price-per-piece lands at $0.055 — that's really strong value.
Being a LEGO exclusive means this one's trickier to find at discount, but the limited distribution usually pays off for collectors down the road.
Key Features
274 pieces — Quick, focused build that's fun without the time commitment
LEGO Exclusive — Limited distribution that typically drives stronger aftermarket value
$0.055 per piece — Better value than the Creator average
Postcard subtheme — A popular subcategory within Creator
2022 release — Part of LEGO's modern era with strong design standards
Theme Background
LEGO's Creator theme is a powerhouse in the LEGO lineup with serious collector following, and the Beijing Postcard is a 2022 release that lands in a great entry point into the Creator theme at $14.99. The $0.055 price-per-piece makes it one of the stronger values in Creator right now.
Within Creator, the Postcard sets have carved out their own niche. If you're tracking Creator for investment or just collecting, the Postcard releases are usually among the more interesting ones to watch.
Why This Set Is Special
Part-out value 2.2x retail. The individual parts are worth $32.62 on BrickLink — 2.2x the $14.99 retail price. Exceptional part-out value.
Strong appreciation at +93% — Market value of $28.88 represents a 93% premium over its $14.99 retail price.
Top 10% value in Creator — At $0.055 per piece (#7 of 259), this is one of the best value-for-money sets in Creator.
LEGO Exclusive — Only available through LEGO.com and official LEGO stores — limited distribution that typically drives stronger post-retirement appreciation.
Frequently Asked Questions
[{"q": "How many pieces are in the LEGO Beijing Postcard (40654)?", "a": "The LEGO Beijing Postcard (40654) contains 274 pieces, making it a smaller set."}, {"q": "How much does the LEGO Beijing Postcard (40654) cost?", "a": "The retail price (MSRP) for the LEGO Beijing Postcard (40654) is $14.99 in the United States. Regional pricing is \u00a313.49 in the UK, CA$18.99 in Canada, \u20ac14.99 in Europe. This works out to $0.06 per piece. That places it in the top 25% of Creator sets for value \u2014 you get a lot of pieces for the price you pay. As a LEGO exclusive, this set is only available directly through LEGO stores and LEGO.com."}, {"q": "Is the LEGO Beijing Postcard (40654) a good investment?", "a": "The LEGO Beijing Postcard (40654) shows favorable investment potential based on several factors. Key investment signals include: limited distribution as a LEGO exclusive, excellent price-per-piece value. Creator sets have historically been among the best-performing themes for post-retirement appreciation. As with any LEGO investment, buying at or below retail price maximizes potential returns. Use the BrickBucks price tracker to find the best entry point."}, {"q": "What age is the LEGO Beijing Postcard (40654) suitable for?", "a": "The LEGO Beijing Postcard (40654) is recommended for ages 9+. The build is designed to be approachable for younger builders while still providing an enjoyable experience."}, {"q": "How big is the LEGO Beijing Postcard (40654)?", "a": "The LEGO Beijing Postcard (40654) measures approximately 19.1cm \u00d7 14.1cm \u00d7 7.1cm (W\u00d7H\u00d7D). It makes for a great display piece that won't take up too much shelf space."}, {"q": "Is the LEGO Beijing Postcard (40654) still available?", "a": "The LEGO Beijing Postcard (40654) retired on December 31, 2024 and is no longer available at retail. You can find this set on secondary markets including Amazon, eBay, and BrickLink. Retired Creator sets often trade at a premium above their original retail price, with demand typically increasing over time as sealed inventory decreases."}, {"q": "Where can I buy the LEGO Beijing Postcard (40654)?", "a": "The LEGO Beijing Postcard (40654) is retired and only available on secondary markets. Check Amazon, eBay, and BrickLink for current listings. Use the BrickBucks price tracker to compare prices across retailers and find the best deal."}]
