With 254 pieces, the LEGO Heart Ornament (40638) is a neat little set. It launched in 2023 under the Seasonal banner at $12.99.
Dollar for dollar at $0.051 per piece, this is one of the better deals in Seasonal.
LEGO exclusives like the Heart Ornament tend to fly under the radar at first, but their limited availability makes them interesting long-term holds.
Key Features
254 pieces — Compact and purpose-built — great for a quick session
LEGO Exclusive — Only available through LEGO channels, adding scarcity value
$0.051 per piece — Strong price-per-piece for this theme
Valentine's Day collection — Sought-after corner of the Seasonal lineup
From 2023 — Modern LEGO design and packaging quality
Investment Analysis
The LEGO Heart Ornament (40638) is set to retire this year, which puts it squarely in the sweet spot for investors. Retail availability is winding down, and aftermarket demand typically picks up from here.
Investment-wise, we'd call this one very promising.
A few things worth noting:
The $0.051 price-per-piece is well below average — good sign for value retention
Exclusive to LEGO channels, which limits supply and typically boosts secondary market value
Bottom line: Seasonal sets that retire with this profile usually see meaningful appreciation. If you spot the Heart Ornament on sale, don't overthink it.
Theme Background
As a 2023 addition to Seasonal, part of the Valentine's Day subcollection, the Heart Ornament slots into the more affordable side of Seasonal. Seasonal is part of LEGO's broader product lineup, and at $12.99 this set is priced accordingly. At $0.051 per piece, it punches above its weight on value.
Collectors following Seasonal specifically should note the Valentine's Day subtheme — it's a category that tends to draw attention and hold value, especially as sets in this tier age out of production.
Why This Set Is Special
Top 10% value in Seasonal. At $0.051 per piece (#11 of 162), this is one of the best value-for-money sets in Seasonal.
Strong part-out value at 1.7x — Parts are worth $21.65 vs $12.99 retail (1.7x ratio). Theme average is 2.0x.
LEGO Exclusive — Only available through LEGO.com and official LEGO stores — limited distribution that typically drives stronger post-retirement appreciation.
Frequently Asked Questions
[{"q": "How many pieces are in the LEGO Heart Ornament (40638)?", "a": "The LEGO Heart Ornament (40638) contains 254 pieces, making it a smaller set."}, {"q": "How much does the LEGO Heart Ornament (40638) cost?", "a": "The retail price (MSRP) for the LEGO Heart Ornament (40638) is $12.99 in the United States. Regional pricing is \u00a310.99 in the UK, CA$16.99 in Canada, \u20ac12.99 in Europe. This works out to $0.05 per piece. That places it in the top 25% of Seasonal sets for value \u2014 you get a lot of pieces for the price you pay. As a LEGO exclusive, this set is only available directly through LEGO stores and LEGO.com."}, {"q": "Is the LEGO Heart Ornament (40638) a good investment?", "a": "The LEGO Heart Ornament (40638) shows favorable investment potential based on several factors. Key investment signals include: limited distribution as a LEGO exclusive, excellent price-per-piece value. Seasonal sets have historically been among the best-performing themes for post-retirement appreciation. As with any LEGO investment, buying at or below retail price maximizes potential returns. Use the BrickBucks price tracker to find the best entry point."}, {"q": "What age is the LEGO Heart Ornament (40638) suitable for?", "a": "The LEGO Heart Ornament (40638) is recommended for ages 9+. The build is designed to be approachable for younger builders while still providing an enjoyable experience."}, {"q": "How big is the LEGO Heart Ornament (40638)?", "a": "The LEGO Heart Ornament (40638) measures approximately 19.10cm \u00d7 14.10cm \u00d7 6.10cm (W\u00d7H\u00d7D) and weighs 0.18kg. It makes for a great display piece that won't take up too much shelf space."}, {"q": "When will the LEGO Heart Ornament (40638) retire?", "a": "The LEGO Heart Ornament (40638) is projected to retire around December 2026. Once a LEGO set retires, it is no longer produced or sold at retail. This typically causes prices to rise on the secondary market as supply decreases while collector demand remains. Check the retirement countdown on this page for the latest status."}, {"q": "Where can I buy the LEGO Heart Ornament (40638)?", "a": "The LEGO Heart Ornament (40638) is a LEGO exclusive, available directly from LEGO.com and official LEGO stores. It may also appear on Amazon from third-party sellers. Use the BrickBucks deal tracker to find current discounts and the best price available right now."}]
