Coming in at 406 pieces, the NINJAGO 10 (40490) is a quick but satisfying build from the BrickHeadz lineup. It debuted in 2021 at $29.99.
Dollar for dollar at $0.074 per piece, this is one of the better deals in BrickHeadz.
LEGO exclusives like the NINJAGO 10 tend to fly under the radar at first, but their limited availability makes them interesting long-term holds.
Key Features
406 pieces — Compact and purpose-built — great for a quick session
LEGO Exclusive — Only available through LEGO channels, adding scarcity value
$0.074 per piece — Strong price-per-piece for this theme
Ninjago collection — Sought-after corner of the BrickHeadz lineup
From 2021 — Modern LEGO design and packaging quality
Theme Background
As a 2021 addition to BrickHeadz, part of the Ninjago subcollection, the NINJAGO 10 slots into the more affordable side of BrickHeadz. Brickheadz is part of LEGO's broader product lineup, and at $29.99 this set is priced accordingly. At $0.074 per piece, it punches above its weight on value.
Collectors following BrickHeadz specifically should note the Ninjago subtheme — it's a category that tends to draw attention and hold value, especially as sets in this tier age out of production.
Why This Set Is Special
LEGO Exclusive. Only available through LEGO.com and official LEGO stores — limited distribution that typically drives stronger post-retirement appreciation.
Frequently Asked Questions
[{"q": "How many pieces are in the LEGO NINJAGO 10 (40490)?", "a": "The LEGO NINJAGO 10 (40490) contains 406 pieces, making it a smaller set. Within the BrickHeadz theme, it ranks in the top 10% by piece count."}, {"q": "How much does the LEGO NINJAGO 10 (40490) cost?", "a": "The retail price (MSRP) for the LEGO NINJAGO 10 (40490) is $29.99 in the United States. Regional pricing is \u00a325.99 in the UK, CA$39.99 in Canada, \u20ac29.99 in Europe. This works out to $0.07 per piece. This is a competitive price-per-piece for the BrickHeadz theme, offering a good balance of piece count and build quality for the price. As a LEGO exclusive, this set is only available directly through LEGO stores and LEGO.com."}, {"q": "Is the LEGO NINJAGO 10 (40490) a good investment?", "a": "The LEGO NINJAGO 10 (40490) shows moderate investment potential based on several factors. Key investment signals include: limited distribution as a LEGO exclusive. BrickHeadz sets have historically been among the best-performing themes for post-retirement appreciation. As with any LEGO investment, buying at or below retail price maximizes potential returns. Use the BrickBucks price tracker to find the best entry point."}, {"q": "What age is the LEGO NINJAGO 10 (40490) suitable for?", "a": "The LEGO NINJAGO 10 (40490) is recommended for ages 10+. This strikes a nice balance between complexity and accessibility, suitable for older children and teens building with or without supervision."}, {"q": "How big is the LEGO NINJAGO 10 (40490)?", "a": "The LEGO NINJAGO 10 (40490) measures approximately 26.2cm \u00d7 14.1cm \u00d7 9.1cm (W\u00d7H\u00d7D). It makes for a great display piece that won't take up too much shelf space."}, {"q": "Is the LEGO NINJAGO 10 (40490) still available?", "a": "The LEGO NINJAGO 10 (40490) retired on December 31, 2021 and is no longer available at retail. You can find this set on secondary markets including Amazon, eBay, and BrickLink. Retired BrickHeadz sets often trade at a premium above their original retail price, with demand typically increasing over time as sealed inventory decreases."}, {"q": "Where can I buy the LEGO NINJAGO 10 (40490)?", "a": "The LEGO NINJAGO 10 (40490) is retired and only available on secondary markets. Check Amazon, eBay, and BrickLink for current listings. Use the BrickBucks price tracker to compare prices across retailers and find the best deal."}]
