Coming in at 281 pieces, the Reindeer, Elf and Elfie (40353) is a neat little set from the BrickHeadz lineup. It debuted in 2019 at $19.99.
Dollar for dollar at $0.071 per piece, this is one of the better deals in BrickHeadz.
LEGO exclusives like the Reindeer, Elf and Elfie tend to fly under the radar at first, but their limited availability makes them interesting long-term holds.
Key Features
281 pieces — Compact and purpose-built — great for a quick session
LEGO Exclusive — Only available through LEGO channels, adding scarcity value
$0.071 per piece — Strong price-per-piece for this theme
Seasonal collection — Sought-after corner of the BrickHeadz lineup
From 2019 — Modern LEGO design and packaging quality
Theme Background
As a 2019 addition to BrickHeadz, part of the Seasonal subcollection, the Reindeer, Elf and Elfie slots into the more affordable side of BrickHeadz. Brickheadz is part of LEGO's broader product lineup, and at $19.99 this set is priced accordingly. At $0.071 per piece, it punches above its weight on value.
Collectors following BrickHeadz specifically should note the Seasonal subtheme — it's a category that tends to draw attention and hold value, especially as sets in this tier age out of production.
Why This Set Is Special
LEGO Exclusive. Only available through LEGO.com and official LEGO stores — limited distribution that typically drives stronger post-retirement appreciation.
Frequently Asked Questions
[{"q": "How many pieces are in the LEGO Reindeer, Elf and Elfie (40353)?", "a": "The LEGO Reindeer, Elf and Elfie (40353) contains 281 pieces, making it a smaller set."}, {"q": "How much does the LEGO Reindeer, Elf and Elfie (40353) cost?", "a": "The retail price (MSRP) for the LEGO Reindeer, Elf and Elfie (40353) is $19.99 in the United States. Regional pricing is \u00a317.99 in the UK, CA$24.99 in Canada, \u20ac19.99 in Europe. This works out to $0.07 per piece. This is a competitive price-per-piece for the BrickHeadz theme, offering a good balance of piece count and build quality for the price. As a LEGO exclusive, this set is only available directly through LEGO stores and LEGO.com."}, {"q": "Is the LEGO Reindeer, Elf and Elfie (40353) a good investment?", "a": "The LEGO Reindeer, Elf and Elfie (40353) shows moderate investment potential based on several factors. Key investment signals include: limited distribution as a LEGO exclusive. BrickHeadz sets have historically been among the best-performing themes for post-retirement appreciation. As with any LEGO investment, buying at or below retail price maximizes potential returns. Use the BrickBucks price tracker to find the best entry point."}, {"q": "What age is the LEGO Reindeer, Elf and Elfie (40353) suitable for?", "a": "The LEGO Reindeer, Elf and Elfie (40353) is recommended for ages 10+. This strikes a nice balance between complexity and accessibility, suitable for older children and teens building with or without supervision."}, {"q": "How big is the LEGO Reindeer, Elf and Elfie (40353)?", "a": "The LEGO Reindeer, Elf and Elfie (40353) measures approximately 19.0cm \u00d7 14.0cm \u00d7 7.0cm (W\u00d7H\u00d7D) and weighs 0.28kg. It makes for a great display piece that won't take up too much shelf space."}, {"q": "Is the LEGO Reindeer, Elf and Elfie (40353) still available?", "a": "The LEGO Reindeer, Elf and Elfie (40353) retired on December 31, 2020 and is no longer available at retail. You can find this set on secondary markets including Amazon, eBay, and BrickLink. Retired BrickHeadz sets often trade at a premium above their original retail price, with demand typically increasing over time as sealed inventory decreases."}, {"q": "Where can I buy the LEGO Reindeer, Elf and Elfie (40353)?", "a": "The LEGO Reindeer, Elf and Elfie (40353) is retired and only available on secondary markets. Check Amazon, eBay, and BrickLink for current listings. Use the BrickBucks price tracker to compare prices across retailers and find the best deal."}]
