The LEGO Valentine's Puppy (40349) is a neat little set, clocking in at 147 pieces. Released in 2019 as part of the BrickHeadz Seasonal collection, it retails for $9.99.
Dollar for dollar at $0.068 per piece, this is one of the better deals in BrickHeadz.
LEGO exclusives like the Valentine's Puppy tend to fly under the radar at first, but their limited availability makes them interesting long-term holds.
Key Features
147 pieces — Quick, focused build that's fun without the time commitment
LEGO Exclusive — Limited distribution that typically drives stronger aftermarket value
$0.068 per piece — Better value than the BrickHeadz average
Seasonal subtheme — A popular subcategory within BrickHeadz
From 2019 — Modern LEGO design and packaging quality
Theme Background
As a 2019 addition to BrickHeadz, part of the Seasonal subcollection, the Valentine's Puppy slots into the more affordable side of BrickHeadz. Brickheadz is part of LEGO's broader product lineup, and at $9.99 this set is priced accordingly. The $0.068 price-per-piece makes it one of the stronger values in BrickHeadz right now.
Collectors following BrickHeadz specifically should note the Seasonal subtheme — it's a category that tends to draw attention and hold value, especially as sets in this tier age out of production.
Why This Set Is Special
290% above retail. Now trading at $39.00, up 290% from $9.99 RRP — a 30% annualized return over 5.2 years since retirement.
LEGO Exclusive — Only available through LEGO.com and official LEGO stores — limited distribution that typically drives stronger post-retirement appreciation.
Frequently Asked Questions
[{"q": "How many pieces are in the LEGO Valentine's Puppy (40349)?", "a": "The LEGO Valentine's Puppy (40349) contains 147 pieces, making it a smaller set."}, {"q": "How much does the LEGO Valentine's Puppy (40349) cost?", "a": "The retail price (MSRP) for the LEGO Valentine's Puppy (40349) is $9.99 in the United States. Regional pricing is \u00a39.99 in the UK, CA$12.99 in Canada, \u20ac9.99 in Europe. This works out to $0.07 per piece. This is a competitive price-per-piece for the BrickHeadz theme, offering a good balance of piece count and build quality for the price. As a LEGO exclusive, this set is only available directly through LEGO stores and LEGO.com."}, {"q": "Is the LEGO Valentine's Puppy (40349) a good investment?", "a": "The LEGO Valentine's Puppy (40349) shows favorable investment potential based on several factors. Key investment signals include: limited distribution as a LEGO exclusive, excellent price-per-piece value. BrickHeadz sets have historically been among the best-performing themes for post-retirement appreciation. As with any LEGO investment, buying at or below retail price maximizes potential returns. Use the BrickBucks price tracker to find the best entry point."}, {"q": "What age is the LEGO Valentine's Puppy (40349) suitable for?", "a": "The LEGO Valentine's Puppy (40349) is recommended for ages 10+. This strikes a nice balance between complexity and accessibility, suitable for older children and teens building with or without supervision."}, {"q": "How big is the LEGO Valentine's Puppy (40349)?", "a": "The LEGO Valentine's Puppy (40349) measures approximately 14.0cm \u00d7 12.1cm \u00d7 6.0cm (W\u00d7H\u00d7D) and weighs 0.15kg. It makes for a great display piece that won't take up too much shelf space."}, {"q": "Is the LEGO Valentine's Puppy (40349) still available?", "a": "The LEGO Valentine's Puppy (40349) retired on December 31, 2020 and is no longer available at retail. You can find this set on secondary markets including Amazon, eBay, and BrickLink. Retired BrickHeadz sets often trade at a premium above their original retail price, with demand typically increasing over time as sealed inventory decreases."}, {"q": "Where can I buy the LEGO Valentine's Puppy (40349)?", "a": "The LEGO Valentine's Puppy (40349) is retired and only available on secondary markets. Check Amazon, eBay, and BrickLink for current listings. Use the BrickBucks price tracker to compare prices across retailers and find the best deal."}]
