LEGO Build My Heartlake City Accessory Set (40264)
Theme
Friends
Subtheme
Miscellaneous
Pieces
121
Retail Price
$9.99
Released
2017
Retirement Date
2018-12-31
Status
Retired
About This Set
With 121 pieces, the LEGO Build My Heartlake City Accessory Set (40264) is a neat little set. It launched in 2017 under the Friends banner at $9.99.
You're looking at $0.083 per piece, which holds up well against other Friends sets.
LEGO exclusives like the Build My Heartlake City Accessory Set tend to fly under the radar at first, but their limited availability makes them interesting long-term holds.
Key Features
121 pieces — Compact and purpose-built — great for a quick session
LEGO Exclusive — Only available through LEGO channels, adding scarcity value
$0.083 per piece — Strong price-per-piece for this theme
From 2017 — Modern LEGO design and packaging quality
Theme Background
As a 2017 addition to Friends, the Build My Heartlake City Accessory Set slots into the more affordable side of Friends. Friends is consistently one of the top-performing LEGO themes, and at $9.99 this set is priced accordingly. At $0.083 per piece, it punches above its weight on value.
The Friends theme has a broad appeal that crosses over between builders, collectors, and investors. The Build My Heartlake City Accessory Set fits comfortably into that ecosystem at its price point.
Why This Set Is Special
Top 10% value in Friends. At $0.083 per piece (#40 of 484), this is one of the best value-for-money sets in Friends.
LEGO Exclusive — Only available through LEGO.com and official LEGO stores — limited distribution that typically drives stronger post-retirement appreciation.
Frequently Asked Questions
[{"q": "How many pieces are in the LEGO Build My Heartlake City Accessory Set (40264)?", "a": "The LEGO Build My Heartlake City Accessory Set (40264) contains 121 pieces, making it a smaller set."}, {"q": "How much does the LEGO Build My Heartlake City Accessory Set (40264) cost?", "a": "The retail price (MSRP) for the LEGO Build My Heartlake City Accessory Set (40264) is $9.99 in the United States. Regional pricing is \u00a37.99 in the UK, CA$11.99 in Canada, \u20ac9.99 in Europe. This works out to $0.08 per piece. That places it in the top 25% of Friends sets for value \u2014 you get a lot of pieces for the price you pay. As a LEGO exclusive, this set is only available directly through LEGO stores and LEGO.com."}, {"q": "Is the LEGO Build My Heartlake City Accessory Set (40264) a good investment?", "a": "The LEGO Build My Heartlake City Accessory Set (40264) shows favorable investment potential based on several factors. Key investment signals include: limited distribution as a LEGO exclusive, excellent price-per-piece value. Friends sets have historically been among the best-performing themes for post-retirement appreciation. As with any LEGO investment, buying at or below retail price maximizes potential returns. Use the BrickBucks price tracker to find the best entry point."}, {"q": "How big is the LEGO Build My Heartlake City Accessory Set (40264)?", "a": "The LEGO Build My Heartlake City Accessory Set (40264) measures approximately 16.5cm \u00d7 12.2cm \u00d7 4.6cm (W\u00d7H\u00d7D). It makes for a great display piece that won't take up too much shelf space."}, {"q": "Is the LEGO Build My Heartlake City Accessory Set (40264) still available?", "a": "The LEGO Build My Heartlake City Accessory Set (40264) retired on December 31, 2018 and is no longer available at retail. You can find this set on secondary markets including Amazon, eBay, and BrickLink. Retired Friends sets often trade at a premium above their original retail price, with demand typically increasing over time as sealed inventory decreases."}, {"q": "Where can I buy the LEGO Build My Heartlake City Accessory Set (40264)?", "a": "The LEGO Build My Heartlake City Accessory Set (40264) is retired and only available on secondary markets. Check Amazon, eBay, and BrickLink for current listings. Use the BrickBucks price tracker to compare prices across retailers and find the best deal."}]
