LEGO dropped the Over the Moon with Pharrell Williams (10391) in 2024 as part of the Icons Licensed collection — a mid-range build with plenty to enjoy at 966 pieces with a retail price of $109.99. The set includes 2 minifigures, adding play and display value.
You're looking at $0.114 per piece, which holds up well against other Icons sets.
LEGO exclusives like the Over the Moon with Pharrell Williams tend to fly under the radar at first, but their limited availability makes them interesting long-term holds.
Key Features
966 pieces — A well-balanced build that hits the sweet spot
2 minifigures — Collectible characters from Icons
LEGO Exclusive — Limited distribution that typically drives stronger aftermarket value
$0.114 per piece — In line with Icons pricing
Licensed subtheme — A popular subcategory within Icons
From 2024 — Modern LEGO design and packaging quality
Theme Background
As a 2024 addition to Icons, part of the Licensed subcollection, the Over the Moon with Pharrell Williams slots into a meaningful entry point in the Icons range. Icons is consistently one of the top-performing LEGO themes, and at $109.99 this set is priced accordingly. Price-per-piece comes in at $0.114, which is reasonable for what Icons typically runs.
Collectors following Icons specifically should note the Licensed subtheme — it's a category that tends to draw attention and hold value, especially as sets in this tier age out of production.
Why This Set Is Special
Part-out value 2.4x retail. The individual parts are worth $265.96 on BrickLink — 2.4x the $109.99 retail price. Exceptional part-out value.
Demand outpaces supply — The want-to-own ratio is 2.6x — 691 want it vs 268 who own it, suggesting strong unmet demand.
LEGO Exclusive — Only available through LEGO.com and official LEGO stores — limited distribution that typically drives stronger post-retirement appreciation.
18+ adult collector set — Designed for adult builders with more complex techniques and display-quality results.
Frequently Asked Questions
[{"q": "How many pieces are in the LEGO Over the Moon with Pharrell Williams (10391)?", "a": "The LEGO Over the Moon with Pharrell Williams (10391) contains 966 pieces, making it a mid-range set. This set offers a manageable build that can be completed in a sitting or two, making it a good choice for builders of all experience levels."}, {"q": "What minifigures come with the LEGO Over the Moon with Pharrell Williams (10391)?", "a": "The LEGO Over the Moon with Pharrell Williams (10391) includes 2 minifigures. Minifigures are a key value driver for LEGO sets \u2014 exclusive or rare minifigures can appreciate significantly in value on their own, sometimes commanding high prices on the secondary market."}, {"q": "How much does the LEGO Over the Moon with Pharrell Williams (10391) cost?", "a": "The retail price (MSRP) for the LEGO Over the Moon with Pharrell Williams (10391) is $109.99 in the United States. Regional pricing is \u00a394.99 in the UK, CA$139.99 in Canada, \u20ac109.99 in Europe. This works out to $0.11 per piece. The higher price-per-piece reflects the use of specialized or larger elements, licensed branding, or premium packaging. As a LEGO exclusive, this set is only available directly through LEGO stores and LEGO.com."}, {"q": "Is the LEGO Over the Moon with Pharrell Williams (10391) a good investment?", "a": "The LEGO Over the Moon with Pharrell Williams (10391) shows moderate investment potential based on several factors. Key investment signals include: limited distribution as a LEGO exclusive. Icons sets have historically been among the best-performing themes for post-retirement appreciation. As with any LEGO investment, buying at or below retail price maximizes potential returns. Use the BrickBucks price tracker to find the best entry point."}, {"q": "What age is the LEGO Over the Moon with Pharrell Williams (10391) suitable for?", "a": "The LEGO Over the Moon with Pharrell Williams (10391) is recommended for ages 18+. This is an 18+ set designed for adult builders, typically featuring more complex building techniques, detailed designs, and display-quality results."}, {"q": "Is the LEGO Over the Moon with Pharrell Williams (10391) still available?", "a": "The LEGO Over the Moon with Pharrell Williams (10391) retired on December 31, 2025 and is no longer available at retail. You can find this set on secondary markets including Amazon, eBay, and BrickLink. Retired Icons sets often trade at a premium above their original retail price, with demand typically increasing over time as sealed inventory decreases."}, {"q": "Where can I buy the LEGO Over the Moon with Pharrell Williams (10391)?", "a": "The LEGO Over the Moon with Pharrell Williams (10391) is retired and only available on secondary markets. Check Amazon, eBay, and BrickLink for current listings. Use the BrickBucks price tracker to compare prices across retailers and find the best deal."}]
